YinzMart · Embedded Storefront
Your shop, on your own website. Checkout handled by YinzMart.
With the YinzMart storefront embed, you paste one snippet into your site and your YinzMart products show up there, always in sync, with cart and checkout running securely on YinzMart. You keep your website. We handle the selling.
How the storefront embed works
Copy one snippet
It’s waiting in your YinzMart vendor dashboard. Paste it into any page: WordPress, Squarespace, Wix, Shopify, Google Sites.
Your products appear
Photos, prices, sizes and colors pull straight from your YinzMart listings. Edit a product once and every embed updates.
Customers buy, you get paid
Shoppers add to cart right on your page and finish on YinzMart’s secure checkout. Payments, tax and order emails are handled for you.
What you get
Nothing to maintain
No plugin, no inventory to re-enter, no second store to manage. Change it on YinzMart, it changes everywhere.
A different collection on every page
Tag products “front-page”, “gifts” or “market-square” and each embed shows just that set. Re-curate anytime by tagging.
Secure checkout you don’t have to build
Card payments, sales tax and receipts run on YinzMart. Your site never touches payment details.
Matches the shop-local story
Every embed carries the Pittsburgh-made mark and links back to your YinzMart storefront, so you show up in both places.
Works where your customers already are
Your own site, a partner’s page, a venue’s “shop the makers” section. The same snippet works anywhere HTML can go.
Fits your site
The widget sizes itself to the space it’s given, loads lazily, and opens product pages in a new tab so visitors never lose your site.
See what your website is actually selling
Your dashboard shows the last 30 days for each embed: views → checkouts started → orders → revenue, split by collection. Orders that came through your site are marked in your order list, so you know which page earned the sale.
No analytics account to connect, nothing to configure.
Why add the storefront embed to your website?
Most small businesses already have a home online: a website, a portfolio, a page for the bakery or the shop. The trouble is turning that site into a store. Building a cart, connecting payments, handling sales tax and keeping inventory in two places is a lot of work for a one- or two-person business.
The YinzMart storefront embed skips all of that. Your products live on YinzMart, and the embed shows them on your own site with a working cart. When a shopper is ready to buy, they finish on YinzMart’s secure checkout, and the order shows up in your vendor dashboard like any other sale.
- You keep your website. No need to rebuild or move platforms.
- One place to manage products. Edit a listing once on YinzMart and every storefront embed updates.
- Two places to be found. Shoppers can discover you on the YinzMart marketplace and buy from you on your own site.
- No payment setup on your site. Card payments, sales tax and receipts run on YinzMart, so your site never touches payment details.
How to add the storefront embed on popular website builders
The snippet is waiting in your YinzMart vendor dashboard under “Your shop, on your website.” Copy it, then paste it wherever your website builder lets you add custom HTML. Menu names change from time to time, so if something looks different, search your builder’s help center for “embed code” or “custom HTML.”
WordPress
In the block editor, add a Custom HTML block where you want your products to appear, paste the snippet and update the page. No plugin needed.
Squarespace
Edit the page, add a Code block and paste the snippet. Some Squarespace plans limit code blocks, so check your plan if you don’t see the option.
Wix
Use Wix’s embed code element, choose the option to embed HTML, then paste the snippet and resize the box to fit your layout.
Shopify
Already selling some products on Shopify? You can still feature your YinzMart products by pasting the snippet into a section or page that accepts custom code in your theme editor.
Google Sites
Choose Insert, then Embed, then the Embed code tab, and paste the snippet.
Any other site
If your site lets you add an HTML block, the storefront embed will work there too. That includes a partner’s page or a venue’s “shop the makers” section.
Where to put your storefront embed
Because each embed can show a different collection, you can match the products to the page. A few ideas:
- Your homepage. Tag a handful of best sellers “front-page” so first-time visitors can buy right away.
- A gift guide. Tag giftable items “gifts” and drop that storefront embed into a holiday or birthday page.
- An event page. Selling at a market or pop-up? Feature the products you’ll have at your table, using a tag like “market-square,” so people can buy before or after.
- Your About page. Readers who just learned your story are often ready to support you.
- Blog posts and newsletters. Writing about a new product or a seasonal collection? Embed it right below the post.
- A partner’s site. A venue, cafe or community group that features local makers can add your embed to their page too.
Curate with tags
Collections are controlled by product tags on YinzMart. Tag products “front-page,” “gifts” or “market-square,” and each embed shows just that set. Want to swap in new arrivals or seasonal items? Re-tag the products and every storefront embed using that tag updates. There’s nothing to change on your website.
Measuring what your storefront embed sells
Your vendor dashboard shows the last 30 days for each embed, from widget views to checkouts started to orders and revenue, split by collection. Orders that came through your site are marked in your order list, so you know which page earned the sale. There’s no analytics account to connect and nothing to configure.
Questions your numbers can answer
- Which page sells best? Compare collections to see whether your homepage, gift guide or event page drives the most orders.
- Are people looking but not buying? Lots of views with few checkouts can be a sign to refresh photos, descriptions or the product mix.
- Do shoppers start checkout but stop? Review your shipping settings and product details so there are no surprises at the last step.
- Did that promotion work? Look at the 30-day window around a social post, newsletter or event to see what changed.
Tips for a storefront embed that sells
Lead with your best photos
Photos, prices, sizes and colors pull straight from your YinzMart listings, so strong listings make a strong embed. Use clear, well-lit photos on a simple background, and keep the style consistent so the grid looks tidy on your site.
Keep collections small and focused
Six to twelve products is often easier to browse than your whole catalog. Use tags to build smaller sets for each page, and rotate them with the seasons.
Write a short intro above the embed
A sentence or two above the products, like “Hand-poured in Pittsburgh. Order online and we’ll ship it to you,” sets the scene and tells visitors they can buy right there.
Check it on your phone
The widget sizes itself to the space it’s given, but it’s still worth looking at the page on a phone and a laptop to make sure the surrounding layout looks good.
Point people to it
Link to the page with your storefront embed from your social profiles, email signature, business cards and event signs. A QR code on a market table that opens your shop page is an easy win.
Keep listings up to date
Because the embed is always in sync, sold-out items, new prices and new arrivals update automatically. Just keep your YinzMart listings current and your website follows.
Storefront embed vs. building your own online store
There are plenty of ways to sell online. Here’s how the storefront embed compares with setting up a separate store from scratch:
- Setup. A separate store means choosing software, connecting payments and configuring taxes. The embed is one snippet you paste into a page.
- Inventory. Running two stores often means entering products twice. With the embed, there’s no inventory to re-enter and no second store to manage.
- Checkout. Building your own checkout means handling payment details on your site. With the embed, card payments, sales tax and receipts run on YinzMart.
- Discovery. A standalone store depends entirely on you bringing in traffic. With YinzMart, you’re also listed on a marketplace where every seller is local and shoppers come specifically to buy from Pittsburgh businesses.
- Maintenance. No plugin to update. Change it on YinzMart and it changes everywhere.
Some businesses will still want a fully custom store, and that’s fine. For many makers and small shops, though, the storefront embed is the fastest way to turn an existing website into a place people can actually buy.
Getting started with the storefront embed
The embed comes with an approved YinzMart vendor account. If you’re not a vendor yet, here’s the path:
- Apply. Start at Vendor Registration. YinzMart is only for small businesses from the Pittsburgh region.
- Set up payouts. Stripe is the secure payment processor for all YinzMart Marketplace transactions, so you’ll connect a Stripe account to get paid.
- List your products. Add photos, prices, sizes and colors. Free onboarding, in person or virtual, can help with listings, shipping and photos.
- Tag your collections. Decide which products belong on which page of your site.
- Copy and paste the snippet. Find it in your dashboard under “Your shop, on your website” and paste it into your site.
Our Get Listed guide covers the vendor steps in more detail, and the FAQs answer common questions about fees, shipping and payouts.
Storefront embed FAQs
Do I need a plugin to use the storefront embed?
No. There’s no plugin, no inventory to re-enter and no second store to manage. You paste one snippet into any page that accepts HTML.
Which website builders does it work with?
WordPress, Squarespace, Wix, Shopify, Google Sites and any HTML block.
Where do I find my snippet?
In your YinzMart vendor dashboard under “Your shop, on your website.”
Does the storefront embed cost extra?
The embed is included with an approved vendor account. Standard YinzMart vendor terms apply to orders placed through it. For current fees and sign-up details, see Vendor Registration.
Will shoppers leave my website?
Shoppers add to cart right on your page. Product pages open in a new tab so visitors never lose your site, and they finish their purchase on YinzMart’s secure checkout.
Who handles payments, sales tax and receipts?
YinzMart does. Payments, tax and order emails are handled for you, and your site never touches payment details.
Will it slow down my site?
The widget loads lazily and sizes itself to the space it’s given, so it’s designed to fit in without getting in the way.
Can I show different products on different pages?
Yes. Tag products on YinzMart, like “front-page,” “gifts” or “market-square,” and each storefront embed shows just that set.
How do I know which page made a sale?
Orders that came through your site are marked in your order list, and your dashboard shows the last 30 days for each embed, from views to revenue.
Can I get help setting it up?
Yes. Use the button below to email Jurgen, or book a session through Office Hours if you’d like to talk it through.
Want it on your site?
Already a YinzMart vendor: the snippet is in your dashboard under “Your shop, on your website.” Not yet? It comes with a vendor account.
YinzMart.com is Pittsburgh’s local marketplace. Vendor registration: yinzmart.com/vendor-registration. The embed is included with an approved vendor account; standard YinzMart vendor terms apply to orders placed through it.